One sign of a good CEO is knowing when to pull the plug if a strategy is failing. There is no shame in admitting that you made a mistake - quite the contrary. Take responsibility and move on.
But Rory is not capable of admitting a mistake or taking responsibility. He's constantly pivoting to the next idea that came to him in a fever dream hoping that those around him will forget about the prior failure. And he seems to have the BOD eating out of his hands.
I don't think Rory's intentions were bad. He's just a bad CEO and he needs to be shown the door rather than be permitted to issue more shares and sucker in more people.
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