-Hopefully management sees a path to getting the product in front of suppliers and converts non believers to believers.-
It's a publicly known path for the last century plus, known as advertising, using a professional PR firm. Some of he recent PR's have been fantastic, but without being in the sources that those that specify materials, it is wasted information. Just put a 1/2 page product information educating Architects, and Contractors in the proper Trade Journals or Website, and watch sales explode.
The company CEO did an amazing job of just keeping the lights on while the competition tried to bury their much better competition. Now it is time to spend capital, to make many times the ROI. It takes time, but the world actually needs the Insultex House-wrap, but just doesn't really know it exists.......YET.