The company sells product on the e-commerce website, online sales in the overall industry would increase if federal legalization occurs because so many people are afraid to buy anything related to CBD etc across state lines even if it is legal to do so. The rumor is that Congress is debating the bill and that is why volume is in the sector, higher volume means higher SP, if the CEO has share and money now would be the time to hold the shares and reinvest his money in the company to gain attention prior to the bill being passed, draw attention to the product in advance when consumers are interested in what they could get.
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