There are so many reasons why someone would sell, you already know that and I’m not going to make a list here. Do you know if the director who sold yesterday has any options or warrants ? I don’t, but think they do and that makes a whole difference in what to think about the sale. It is only one person who sold. Now unless we see a filing on December 31st with all the other members including Lebby and Marcelli and Z etc filing form 4 and selling like crazy I would say this is nothing. If they all sell everything they have then the sky is falling. What do you think will happen ? I don’t know but I’m not selling a single share out of fear and speculation.
Two of the directors that sold had exercised options. There are definitely tax implications. They also sold way less shares than they exercised. They also still own over a million shares each, no doubt with more coming.
These guys are compensated with stock options. If they sell some to pay taxes and have some fun tickets, so what.