For those with a short memory:
* ActiPatch was on the UK shelves of Lloyds, Boots, Super Drug, Weldricks
* BIEL had its highest Sales Revenue during the UK years
* BIEL also had its highest 'Net Losses' during the UK years
* The costs of maintaining a Retail presence in thousands of stores was greater than the gross profits
* When ActiPatch got NHS Coverage in 2018 BIEL pulled out of the Retail stores
* The Local NHS CCG bureaucracy has been slow to adopt ActiPatch use
* No longer on Retail shelves and not available through NHS due to CCG restrictions
* UK customers went from having ActiPatch in thousands of stores to trying to track it down online
* This was a Supply & Regulation Issue not a Demand issue
The good news is that this experience was important in making BIEL realize that trying to go it alone with a retail sales strategy was not viable.
Two years later in 2020 BIEL started the transition to a OEM Business Model.
Q3 2021 saw BIEL's first Profitable Quarter due to the change to a OEM strategy.
BIEL sells Devices to a prominent Brand, KT Tape. KT Tape, with their established Retail Network, handles all costs associated with Retail Distribution & Marketing.