One has to look at the totality of this partnership. Why would any company do what Pfe. has done... I think that dealing with Amarin is likened to an octopus with 8 legs.. They are available to be plucked WHEN RIPE, which is coming to fruition soon. No way a giant like Pfe. would promote another companies drug without future aspirations of billions.. In 38 yrs of Pharmacy practice, This is a first....
Hls / Pfizer - Canada For HLS - a no brainer teaming up with Pfizer/ its existing sales force- job done -great way to selling more in Canada no risk / infrastructure cost or time issue
Interesting to Remember in this equation that Amarin had a fairly long lasting sales arrangement previously with another company which Amarin brought to a close - how did that do ??
But here For Pfizer - anyone seriously think they are interested in the small beer commission they will make on this deal - why divert their sales force to sell another companies product -? they have plenty a product to sell already
This is so not about commission for Pfizer
So what in reality is it about ?
A test to see if we can sell it before we buy Amarin - ?how long a test ? 6 months - a year -If they can’t sell V - well what’s the point buying the company ?
But if it sells well through Pfizer - where do they go from there??