Dd: Apparently with these big companies it takes quite some time for a license deal to be negotiated. According to this comment, Apple has been negotiating with Cisco for at least five years just for the right to use a name.
"Apple also apparently recognized the value of Cisco's trademark, as it started negotiating with Cisco for the rights to use the iPhone brand as early as 2001 and was involved in negotiations as late as Monday night, according to Cisco. Apple has declined to comment on its negotiations with Cisco."