CBB,
It seems very possible that BP should start with the approach of investing in an agree upon percentage in AMRN stocks and join hands to establish major market share penetration, of course in a lower price point , in such situation AMRN minus sales department would have been profitable in day one .
That alone will calm shareholder and SP will renounce to level that should reflect the more realistic evaluation ..... with improvement and more EU development and add all other regions of ROW...... then it will be up to the partner BP to further discuss merger by then the BP partner is already making ton of money with its current ownership....
So you have it if JT is concern about MAXIMIZE STOCK OWNERSHIP BENEFITS .