While I agree with you that label expansion takes a major effort, I also believe that in the interim off label use grows, and that the major cancer hospitals and oncologists know how to get insurance coverage for the use of major drugs off label for most patients.
I know that I've been on drugs that never were put through trials for my specific form of leukemia, yet I believe they're accepted practically everywhere for it's use. I doubt that trials will ever be run because the medical community has simply accepted them without such a trial.
I don't know that will happen here, and if so, how quickly, but I do believe there is already some anecdotal evidence of efficacy in other cancers. In some cases the drug maker may be willing to provide a drug for someone with a different form of cancer at no cost to learn it's benefit, in others people with the funds to pay will try anything their Doctors suggest if it will potentially improve their outcome. My point is that anecdotal evidence will build of efficacy in certain cancers, in time insurance will go along, and it will be up to the company whether to go to the expense of trials, or simply allow the product growth to occur based on growing anecdotal evidence, and insurance acceptance of its use. If the insurance company sees an improved outcome it may also see a lower cost overall, if that's the case, it's a no brainer.
Of the leukemia drugs I've been on, none are cheap, some are available as generics, but have list prices close to the original. While the insurance company may have preferred my Doctors selecting the cheaper drug, at no time did they argue with the selection of my Dr. at City of Hope. While this might not always be the case, I believe that most Oncologists can get the drug of their choice if they're willing to fight for it. I never know what's actually paid, my co-pay isn't that different if I'm getting something that's available as a generic, or not. The key is, either way, it's a tiny fraction of the list price, and I don't believe anyone other than the insurance company and drug maker know the price that's actually being paid.
Gary