And remember, that 16.3 million viewers was in the UK alone; that soccer game had close to a billion viewers worldwide. A BILLION, brew. Soccer is a worldwide phenomenon that is bigger than all our sports combined, plus most of our movies, tv shows, etc. Soccer is religion, soccer is everything. Spend any amount of time with guys in their teens, twenties, and thirties in London, you will see. Reality shows people watch, but soccer people live and relive; they download clips and read newspapers, etc. Ask any guy in the UK why he reads the newspaper; he'll tell you for news on football, football scores, football standing, etc.