NeoMedia Technologies, Inc (NEOM)

[brewskih]

Joe obviously those 16 million dont buy the paper Qode will be displayed in do they? We already know only 8 million buy that paper. And whoop ti do 16 million watched the game. Thats 16 million that wont see QODE because its not gonna be on TV where it should be. If Qode was going to be launched on the TV where fans can click a qode symbol to watch a replay or something then I might agree with you. I think its you that dont get it. They could have 60 million fans but if only 100 buy the paper that qode will be in then the 60 million fans dont mean nothing does it.

The problem is you are trying to match the fans to the exposure, and you cant do that when the exposure is a newspaper all the fans dont read.

The audience that reads that paper is the same size as those that watched big brother as you put it around 8 million. And those reading the paper probably range in age from around 20 to 80, and I bet you the 80 years olds wont be using qode to look at replay clips. the day after when the paper is out.