NeoMedia Technologies, Inc (NEOM)

[joedimaggio_6]

Brew, i can't let this go, because you just don't get it. Maybe you haven't spent that much time in the UK recently, so I can forgive you. The last Big Brother, which was the UK's biggest non-pop idol reality show (which you are correct, was exported here), received an 8.1 million audience in its premier, the highest for the show ever. This was still smaller than the newspaper we are talking about. However, in contrast, the UK fifa 2006 soccer game vs ucuador had 16 million viewers, as reference in this clipping from the BBC:

"In England, 16.3 million UK television viewers watched England's first “sudden death” match against Ecuador, broadcast live by the BBC. The figure equated to a 79-per-cent audience share. The game was the second-highest-rated match of the 2006 FIFA World Cup™ thus far in the UK after ITV's coverage of the England vs. Sweden tie last Tuesday, which averaged 18.8 million viewers and peaked at 20.9 million."

16.3 million viewers in a country of 60 million people, dude. Almost 1/3 of the country watched a soccer game against ecuador. You just don't get it if you don't think soccer is the biggest form of entertainment in the UK. Reality shows do have an audinece there, but it pales in comparison to soccer, and indeed, is usually much smaller than the daily circulation of the news corp newspaper.

best
Joe