Replies to post #1419 on American Green Inc (ERBB)

[stehvestor]

BMG knows it must crawl before it walks and walk before it runs. They had been burned by playability distress by customers. Why buy it if i can't play it. They habve learned an important l;esson.

Educating the buying public is a long hard process especially whenmost think making a few copies for friends is valid, but then the fun begins. The friends each make a few copies and son on and aso on. If you have ever gambled you are aware that money management is the only way to play. The labels know how to play and managing the flow of copies is the only way.

Technology continues, is this all we have..............no sir, more will follow and each time it will get better and Sunncomm has the door opened because.......IT CAN PLAY..........IT CAN
PRODUCE LEGAL CD'S......AND THEREFORE MANAGES THE FLOW OF COPIES.

Giving the cd buyer the right to make LEGAL COPIES that are
playable is the way the labels want to go.

THIS PRODUCT FROM PRINCETON may be the best way of letting the public and the labels understand the sunncomm concept.
Maybe the clown helped to prove the point Sunncomm has been trying to make over the years.

Speed bump.......whatever......you call it. Sunncomm works now and will only be improved when the labels want it to do other things. We are at least six (6) months ahead of our nearest rival..........that is a lifetime in the technology field.

I am buying, buying and buying.

All the bashers are just that and I feel very sorry for all who may have sold in haste, but I appreciate the opportunity to buy at these prices. Risk/reward only up.

[azgold]

Anyone who believes secureburn would have made a difference to the ease with which MediaMax was bypassed is completely clueless about the technology.

It was an original disk that was bypassed. Secureburn goes on the copied disk. It has nothing to do with the original disk. All SecureBurn means is that a copied disk, which at the moment has no copy protection, will now have the same copy protection as an original disk. Today a hacker can make unlimited copies of a copied disk without needing to do anything. With SecureBurn on the copied disk, they just need to hold down the shift key, like they do on the original, to bypass it.

Lets be realistic about what has happened. I have lost a lot of money on paper, but it may be retrievable. BMG and SunnComm knew all along that this was a huge flaw in MediaMax and is not circumventable using the current design. That tells me that BMG aren't really worried about copy protection at all. They want to allow users to make identifiable legal copies, so they can screw the *** off anyone who has an illegal copy. That is what I am concluding and our product seems near to achieving that goal.

But what I want to know is how much such a product is worth.

If it doesn't prevent illegal copies being made and with such an easy bypass it won't, how much will the labels pay for such technology.

Peter says this:

"8. Meanwhile, honest people, may, for the first time, enjoy the pleasurable experience of legal and licensed copying and sharing of their music - that´s about 95% of us. That´s who we designed MediaMax for."

So if all it does (apart from the CD enhancement features) is allow the honest people, those who previously made a few copies for their car, boombox and for backup puposes by illegal means, to now make those copies by legal means, then it won't make much difference in sales of records. The honest people still make the same number of copies (but through legal means), the dishonest people will simply continue as they are doing with just a trivial impediment before them. The difference now, is that legally made copies are distinguishable from illegally made ones, something which the labels may be able to use in their assault on piracy through the courts.

So when I see statements like the cd audio copy protection industry is worth $100M per year, what does that mean to us, if we are a not copy protection company? I want to know what the CD Enhancement and Copy Management industry is worth. And I want to know how many shares we have issued so I can work out what value to put on our shares.

[triton]

This is very good point.
As with any new complex software implementation that goes out to million of users it would be necessary to break it down into many steps. This way you can increasingly implement various modules such as copy management, copy protection (secure burn), and finally original cd copy protection. At the same time make sure sound quality, playability, user acceptance is there for each module. IMO
it looks to me like some of these steps are still being in the "development" stage since Secure Burn release is scheduled "before end of the year" according to the STEH news release. We just have to be patient and let company pursue this gradual implementation especially that at this share price it makes sence just wait. The other huge reason is
that record companies MUST do something about copy managemnt and protection (besides law suites) ASAP since none of this exists yet and this translates into support for what STEH is doing as is case in point with BMG, which is probably most progressive of the lot.