Anyone who believes secureburn would have made a difference to the ease with which MediaMax was bypassed is completely clueless about the technology.
It was an original disk that was bypassed. Secureburn goes on the copied disk. It has nothing to do with the original disk. All SecureBurn means is that a copied disk, which at the moment has no copy protection, will now have the same copy protection as an original disk. Today a hacker can make unlimited copies of a copied disk without needing to do anything. With SecureBurn on the copied disk, they just need to hold down the shift key, like they do on the original, to bypass it.
Lets be realistic about what has happened. I have lost a lot of money on paper, but it may be retrievable. BMG and SunnComm knew all along that this was a huge flaw in MediaMax and is not circumventable using the current design. That tells me that BMG aren't really worried about copy protection at all. They want to allow users to make identifiable legal copies, so they can screw the *** off anyone who has an illegal copy. That is what I am concluding and our product seems near to achieving that goal.
But what I want to know is how much such a product is worth.
If it doesn't prevent illegal copies being made and with such an easy bypass it won't, how much will the labels pay for such technology.
Peter says this:
"8. Meanwhile, honest people, may, for the first time, enjoy the pleasurable experience of legal and licensed copying and sharing of their music - that´s about 95% of us. That´s who we designed MediaMax for."
So if all it does (apart from the CD enhancement features) is allow the honest people, those who previously made a few copies for their car, boombox and for backup puposes by illegal means, to now make those copies by legal means, then it won't make much difference in sales of records. The honest people still make the same number of copies (but through legal means), the dishonest people will simply continue as they are doing with just a trivial impediment before them. The difference now, is that legally made copies are distinguishable from illegally made ones, something which the labels may be able to use in their assault on piracy through the courts.
So when I see statements like the cd audio copy protection industry is worth $100M per year, what does that mean to us, if we are a not copy protection company? I want to know what the CD Enhancement and Copy Management industry is worth. And I want to know how many shares we have issued so I can work out what value to put on our shares.
AI
