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Reeves

12/22/19 7:23 AM

#50215 RE: brooklyn13 #50214

From what I can recall. It was Magic 0 that was released in Spain for maybe a few months before the company pulled them back due to taste. I guess European cigarettes taste different than American cigarettes. Then we were about to relaunch them with a new proprietary filter, but that never happened because a ruling was passed that Tobacco companies couldn’t have any information on a cigarette pack. Before that tobacco company could put the nicotine content on the pack which was a main reason the company decided to launch there to begin with. Once it went to a plain pack xxii decided it would be near impossible to market our cigarettes.
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selinpinar

12/22/19 11:10 AM

#50216 RE: brooklyn13 #50214

My bad then....
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nonameface13

12/22/19 12:25 PM

#50217 RE: brooklyn13 #50214

FDA (a US institution, of course) banned the word lights, etc. correct? So, for the US, being permitted the name Moonlight may still hold significance? Time will tell.
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Giovanni

12/23/19 9:20 PM

#50233 RE: brooklyn13 #50214

XXII cannot afford shelf space.

Is that a mystery?

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He's right about this:

https://www.businesswire.com/news/home/20120208005548/en/22nd-Century-Announces-Nicotine-Free-Tobacco-Cigarettes-International

However, there's no proof it actually ever really went on sale, no follow up articles I could find anywhere. And the idea that it was a failure, an unmitigated disaster, is unsupported by any evidence. All we know for sure is that there was an announcement that it was going to be for sale.

And, of course, seeing that Henry was in charge, it might more logically follow that the project never really got out of the gate.
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Merry Christmas All