22nd Century Group Inc (XXII)

[Reeves]

From what I can recall. It was Magic 0 that was released in Spain for maybe a few months before the company pulled them back due to taste. I guess European cigarettes taste different than American cigarettes. Then we were about to relaunch them with a new proprietary filter, but that never happened because a ruling was passed that Tobacco companies couldn’t have any information on a cigarette pack. Before that tobacco company could put the nicotine content on the pack which was a main reason the company decided to launch there to begin with. Once it went to a plain pack xxii decided it would be near impossible to market our cigarettes.