Brad Vroom is a former Apple executive who held senior finance management positions in Operations, Sales, Marketing, R&D, IT, and Facilities from 1983-2013. His emphasis was on change management using a pragmatic and collaborative approach resulting in reduced costs, increase productivity, and improved customer satisfaction. From 2014-2017 Brad was the Director of Apple’s Executive Briefing Program where he was a frequent presenter to executive leadership teams on purpose and values. Prior to his role at Apple, Brad spent 3 years in Finance at Atari and 2 years in the hospitality industry.