I hear what you're saying but several years ago they had a DOD certified anti-counterfeiting solution that was proven to be impossible to remove or hack. so why haven't more companies signed up? The problem(s) could be:
1. It's too expensive 2. It's too labor intensive to add to the production line 3. The annual maintenance fees are too high 4. It's too difficult or time consuming to use the equipment to validate authenticity 5. The sales team is inept
A restructuring specialist is most effective at improving margins at companies with sales but poor bottom line.
I have noticed an inordinate amount of money being spent on trade shows and testing programs / LOI. Also, based on sales , I doubt 50+ employees are needed. I think a lot of them are getting coffee for Hayward and telling him how wonderful he is.
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