Right percentage but with that comes dollar investment amount...less percent less money. I would argue that IP is really what will drive the partnership. If ACB can figure how to incorporate the tech of their dissolvable melts...like into a tablet format that can be dropped into ANY liquid...that can be a major interest/selling point.
I would think most people are willing to try cannabis but would like to do so discreetly.
I was listening to a video of a panel presentation at a Sept conference and one beverage CEO stated that the technology that his company is using has the ability to take his 6000sqft grow facility and turn out 113 million ten milligram servings...more than enough for his business...and probably a few others. His problem is that he doesnt need more grow facilities...he needs more consumers to keep up with his facilities grow turnaround time.
There will be a need for growers but having the largest square footage in the industry does not equate to the #1 company in the industry. Intellectual property is key.
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