The key reason is that the company has created new technology, or at least a new amalgamation of technologies, and is partnering with Tier A companies to bring it to market. The marriage of CRM with interactive video. That is the executive summary. There are a lot of layers beneath that are each equally impressive. They have had setbacks, a few bad projections and even a lawsuit, but they have a good/great idea and tenacity. The 2 things most required to succeed.