100M shares at current terms would net closer to $30mm additional, after accounting for warrant coverage and broker fees. Still enough, but let's not overstate the headroom the company currently has. And if we're maxing out our A/S through private placements, we're probably not going to do it on significantly better terms than we currently are. Because... economics is a thing.
And regarding building a sales/distribution force... why not? I agree it's not ideal, but sales and distribution isn't rocket science. If they slow down R&D expenditures greatly in order to focus on near-revenue products, they could put together the cash (see above) to put together a small sales and distribution operation. I never said it would start as a full-scale, BP-esque roll out, and explicitly acknowledged that it would significantly impact predicted market penetration and timelines for further developments.
Working with a distributor on a limited basis may be easier, I'll grant that.
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