I agree with you 100 % Art. Doctors are business men first and foremost. I think ironically the reason Actipatch hasn't caught on in the U.S. is because Doctors can't make money on it. The Health Care BUSINESS is profit driven, ironically if the Actipatch sold for $ 399.99 instead of 39.99 it would have taken off years ago. But Andy wants to make it affordable to the masses hence the low cost. Andy is a humanitarian in the true sense. This is also in my opinion why BIEL is forced to Market to a new cost paradigm overseas and to the VA and Military where the profit motive is taken out of the equation. The paradigm has shifted recently in BIEL's favor with the heightened awareness of the opioid epidemic, in a macro sense and also with our BIEL's presence in in CVS and it's recent merger/ buy out with Aetna. Aetna's motivation is to SAVE money and BIEL with fits like a glove in that paradigm. Good days ahead for BIEL. $BIEL$$$. GLTA !
Thanks art!We have a jewel here,many lives can be saved with the actipatch and similar products,time for change has come,too many people are losing their lives when they don't have to, it hurts.