I think Rori knew price going down after his announcement of buying Sound Concepts. With virtually no revs showing-how could he not (he is no dumb a** and understands pennyland). I think he has something big brewing. Nobody who buys stock on any platform can expect to buy the bottom (not even a wise old owl). Average in and hold. Rori bought at .49 -he put his money where his mouth is.
That's assuming the price keeps dropping. What about the other scenario? You should always look at both sides of the coin and weigh the risks. Doing DD may give a better picture of which scenario is more likely.