If you owned eight percent of Bellissima LLC and had an option to acquire seven percent more, what would be your price for your ownership? I think that "free" is out of the question. Ditto for "cheap." Rich owns some of that 49%. I assume that Faltings does also. Friday Night has that 8-15%. Is there anyone else? We don't know.
Many longs seem to believe that the day 100% ownership is announced (assuming that day will eventually dawn) will be a day of celebration as the stock price soars. They might want to brace themselves.