Not sure if you have kids, but we have a ton of type lip products everywhere. In the house, gym bags, pocketbooks cars ect. Latest style was the 5 dollar flavored Chapstick.
The formulation on the latest version is very good and lasts longer. The first formulation the texture was a little off and like most natural products they do not last as long as artificial.
I think they will sell out quickly in our stores but we will have them displayed near checkout. That is the key.