I think they will sell out quickly in our stores but we will have them displayed near checkout. That is the key.
This is another horribly naive marketing claim by TAUG's PAID CONSULTANT!
NO! THE "KEY" IS HAVING BRAND AND PRODUCT AWARENESS! THE LOCATION MEANS LITTLE, IF THE CONSUMER HAS NO IDEA ABOUT WHAT IS BEING DISPLAYED!
--First...someone has to beg the store owner to agree to sell the product!
--Second...someone has to beg the store owner for shelf space!
--Third...someone has to beg the store owner for "good" shelf space!
--Fourth...someone has to convince the store owner to give up counter space for a completely unknown product! The counter is an "impluse buy"! People don't hang out around the counter, studying the virtues of a new product! Also, would the store owner rather have a known brand to stimulate the "impulse buy" or some untried mystery product brand? Why confuse the customer!
--Fifth...someone has to convince the potential customer to buy the product! IT IS A $5.00 TUBE OF LIP GOOP! WHY EXPEND THE ENERGY? Sell the Chapstick or one of the myriad of other recognizable brands and take the cash!
WHO HAS THE INCENTIVE TO SPEND TIME CONVINCING THE STORE OWNER TO SELL THE PRODUCT, PER THE COUNTER SPACE PLAN? A distributor sure as hell won't do it! There's not enough money involved to pay for the effort!
BTW...where is there a store with the lip goop display readily visible on the counter? Perhaps an interested investor would be willing to stop in and check it out! In the meantime how about posting a video of the store and lip goop display? Just a guess...the store won't be a retail chain!
All of the semi-announced "crack marketing strategy" appears to be BVAP's "Joshua Kimmel Plan" reborn?
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