I can't dispute anything in your post and appreciate a HealthCare professionals opinion. I am also in healthcare for 35 years. I fought HMO, Hospital and Third party insurers P&T's for formulary acceptance stratification (Hopefully first tier) for various pharmaceutical medications. The HMO's like Blue Care Network sought after cost containment by incentivizing physicians to prescribe generics or cheaper brands within a disease state class, "without compromising care". Physicians by nature, are slow to adoption, reticent to change, very analytical and leary of new technology, and...Like to stay in total control of their patients. I am not sure if ALRT could garner their trust as of yet, perhaps if a more reputable company bought them out...like Pfizer.