I believe in order for international market to carry Bellissima, you would have to have some sales in the states first. Then see if people even know who Christie Brinkley is to people in Canada to see if her celebrity power has any upper momentum.
Hopefully the summer sales will be huge and LCBO will soon notice and try them out for their canadian market.
You are 100% correct. The small stores in the very small towns like 10,000 people will most likely not carry it as they don't have the space. That being said the large stores move massive volume. All the large stores will carry as we all know who Christie Brinkley is. What they do at head office is approve the packaging labels and do in office Blind taste tests to see if they think consumers will respond well. Rich has already spoken with them in Dec and I know from an email the product is already within the LCBO call list of products.
This next meeting should be about next years calendar planning and securing a final price and volume amounts. Once it's active in the system it will show up on the website just like Bevmo.
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