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Mitch145

03/10/17 1:27 AM

#93850 RE: agorich #93845

ICNB holds 51% now. Just enough to wright it on their books etc. I am not an expert on that maneuver, however there is upside from here even at 51 %.

Many reasons to claim 51% and sell stock in the open market. It's business.

i07nyc

03/10/17 7:21 AM

#93860 RE: agorich #93845

If you walk into the local smaller liquor store you'll probably see barefoot, cupcake and maybe 1 or 2 more brands of prosecco. Larger stores may have 7 or 8 varieties. I see huge growth because of that limited selection.
Marketing angle: your giving a gift to someone who likes sparkling wines. Real, decent champagne is expensive but sparkling wine sounds cheap. This is where prosecco come in. Inexpensive but sounds better than sparkling wine. Bellissima falls into that price point where its not percieved as a cheap gift but it wont break the bank. Perfect!