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Friday, March 10, 2017 7:21:19 AM
Marketing angle: your giving a gift to someone who likes sparkling wines. Real, decent champagne is expensive but sparkling wine sounds cheap. This is where prosecco come in. Inexpensive but sounds better than sparkling wine. Bellissima falls into that price point where its not percieved as a cheap gift but it wont break the bank. Perfect!
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