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Re: agorich post# 93845

Friday, 03/10/2017 7:21:19 AM

Friday, March 10, 2017 7:21:19 AM

Post# of 211614
If you walk into the local smaller liquor store you'll probably see barefoot, cupcake and maybe 1 or 2 more brands of prosecco. Larger stores may have 7 or 8 varieties. I see huge growth because of that limited selection.
Marketing angle: your giving a gift to someone who likes sparkling wines. Real, decent champagne is expensive but sparkling wine sounds cheap. This is where prosecco come in. Inexpensive but sounds better than sparkling wine. Bellissima falls into that price point where its not percieved as a cheap gift but it wont break the bank. Perfect!