"I tend to believe the latter, as Christie Brinkley designed the bottles, selected the Vineyards, and is intimately involved in the entire project from start until now... So all I will do is provide some links for the readers to do their own due diligence and see what you think. First, there is the CBS interview that really shows her enthusiam and commitment to the endeavor."
The sparkling Christie Brinkley on CBS Sunday Morning
www.youtube.com/watch
And, this is the kind of promotion that can't even be bought and paid for, and ICNB got it for free...
Supermodel Christie Brinkley and Tom Farley, NYSE President on CNBC
That leaves $18 and then TAXES are taken OUT ~~ profits for the winery ~~bottling ~~ shipping ~~ The SELLER ETC ETC ETC very little left for INVESTOR~~
It's of the gross. From the 1/5/17 Quarterly Report: "Bellissima is obligated to pay the Bellissima Licensor a Royalty Fee equal to 10% of monthly gross sales of Bellissima Brand products payable monthly."
If it were 10% off from the net, I wouldn't be worried, but the reality is it is 10% off from the gross. The only person to make money no matter happens is Chrisite.
Had she settled with 10% from the net, it would be much more encouraging, as her interest would have truly been aligned with shareholders then. The way it stands right now, shareholders have much to lose while Chrisite wins no matter what.
You can read this all for yourself within the latest disclosure from January 5th:
Before you offer a cost to a customer for your product, you make sure you have all of your cost detailed out on a per product basis.
Cost of bottle...included Cost of cork...included Cost of liquid...included Cost of label...included All other product related costs...included Add Christie's 10%....included Add desired profit margin....and then the final price per bottle can be offered to a customer.
It's basic business common sense. No one goes into business for the purpose of losing money. I'm sure Bellissima is slightly higher than some other proseccos out there because it has Christie's 10% built into the cost per bottle.
It simply would not make business sense to do this any other way. Anyone trying to convince you that ICNB will make less profit per bottle simply because of CB's 10% is trying to scare you into selling your shares.