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Truthfan

09/21/16 11:58 AM

#75084 RE: md1225 #75072


Are you referring to media interest and coverage? Here’s an interesting stat to take into consideration:

Media revenue:
More drugs have come to mean more DTC advertising. And, 2015 was a record year for both.
Pharma spent $5.17 billion on direct-to-consumer advertising last year, according to Nielsen's calculations, nearing the previous pinnacle of $5.4 billion set in 2006. That's a 14.9% increase over the $4.5 billion spent in 2014, capping three years of DTC ad gains since a low of $3.4 billion in 2012. (FiercePharma - Mar 2016)

Media revenue stream from Pharma (see above)
NWBO has yet to be a paying client

Their time in the sun is coming, I'm sure!