I think you are forgetting about all the lost revenue from advertising when word of mouth creates more demand than a company can keep up with. The initial "first to report" pop will help with credibility for viewers. If FOX is first to report based on a follow up piece from several years ago, then they will get lots of hits with replays and their medical segments will be seen as more newsworthy and forward thinking than those of other stations. I can't imagine Nat Geo being left on the sidelines either. Best wishes.
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