I hear ya! Frustration gets to all of us from time to time. I have a micro investment compared to some so I'm not sweating it as much, but I do believe ECIGs are here to stay and whether we make it on our own or get bought out, I think we'll see a decent ROI. It's all about time frame (of which I have no clue). GLTUA @ ECIG
I think FIN sales was at a measly 2 million before it improved to 4 million in the latest quarter release.
Since then they have increased distribution, improved the variety of eliquids on offer and restarted the loyalty program
Dan himself said it would take around 18 months to see its full effects on the FIN brand and having a meaningful impact on the bottom line.
This quarter numbers on Fin would be interesting. I wouldnt call it quits yet.
Keeping in mind the size of the US/UK market on the whole and VIP being positioned as a premium brand i dont see an entry into the US as a concern related to FIN. Its a big market and they want to play in it.