Yes ECIG lost a fortune last year. Like VPCO is doing now. All stocks in our sector have been hit hard. Which is why Big Tobacco knows that new FDA regulations at this timing will eliminate the vast majority of players. We are ahead of the curve with FDA and Company turnaround. The lions share of our income is not USA dependent. FDA regs will hurt us but not destroy us. But the share price is rediculous. FDA hit today could drive PPS scary low. Fortunately it is time for our predictable Prequarter rise and the FDA regs are delayed. Would be nice to have a little more cushion when they are anounced. Afterwards when dust settles it may just be us and Big Tobacco left standing.