Electronic Cigarettes International Group Ltd fka ECIGQ

[Bjdev89]

Agreed - my frustration is they're keeping FIN around but I don't get the sense there's much focus on it. Poop or get off the toilet. Idk if it's profitable or not but if it's eating working capital for the other brands it needs to die unless it's truly a part of our growth plan.

What's making me feel this way is they're expanding Vapestick and VIP to the US. What role does FIN really play then? They're smart and have a good accounting team now so I'm sure if it's here there's a reason in the details to justify it...but i get the sense it's temporary/a last ditch effort. Very little excitement from FIN - the brand name itself is tarnished just like Victory (which thankfully they killed). FINs place in the broader strategy and moves they have been making doesn't make sense unless it will soon go the way of Victory and they're just juicing what's left. Just haven't seen much there and I don't get the sense there is much potential given FIN already failed, built a bad reputation, and they're bringing their successful brands into FINs market.