share-count-is-incredibly-important-forcasts-company-intentions This is a data point the company cannot legally hide and thus provides investors insights to the direction the company is taking.
At this point the interpretation of another 25-30% increase is the company has ZERO confidence in being profitable in the near future. That being 3-6 months out.
All the PR's regarding new channels/stores means nothing without sell-through data, how many items are being sold through these PR'd channels.
Given the company continues to increase AS, that infers the company has ZERO confidence the sell through in these PR'd channels has any chance of delivering profitability.
More A/S --> Interpretation --> "Keep Toxic-Dilution."
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