Now you're onto something. Emotiv is a complete company, with more than one office around the world. Ongoing research. Goes to tech shows. Well known in EEG/BCI/ Neurogaming field. White papers.
MSI? Virtually unknown. Has a much harder road ahead to achieve success. Can't just bring out a product and expect it to sell like hotcakes, even if it is functionally adequate.
Gonna take a herculean effort from this one person company and it's advisors, directors, and independent contractors to have a chance at success.