They do not need 7 times what they are making because expenses have been temporarily inflated for growth. There is no saturation because the organic market is growing. It takes time to get into all the stores and start generating sales. Note that Albertsons expanded the amount of stores carrying Jamn, that would not have been done if it was not selling well. Also the reviews for their coffee are overwhelmingly positive, so we know that quality is not an issue. And at last once again the biggest show of confidence for this company is the fact that MP invested in them. Say what you want but MP knows the market and they know the true potential of Jamn.
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