But there is no growth; there is no marketing. There are only increased expenses. When they spend more than their revenues, that's an indication of a problem. We've had 3 straight quarters with no growth, so it doesn't really matter what the "organic market" is doing.
Albertsons only added 100 stores; that's a drop in the bucket.
MP invested in JAMN because it's the biggest brand for their RealCups - MP's success for RealCups is tied to JAMN. If JAMN went bankrupt, they'd lose their biggest brand. I don't think they thought that they'd lose almost half their investment in 6 months.