One of Peter Lynch's key strategies was to look for what he called "company-maker" events.
This recent contract win would certainly seem to fit that description as it contains not only the measurable dollar amount it, itself, represents but the potential for opening many new doors for VirTra because of the customer, since DHS and their purchasing propensities are certainly emulated by many who follow their moves in the selection of vendors. In other words, they use DHS as a surrogate vetting tool, i.e. "If they're good enough for DHS, they're good enough for us, Chief!"
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