Looks like some of the fake news was copied from Coke buying out Vitaminwater (2007), and updated with current Coke chief executive, and replacing Glaceau/etc/etc:
... In a statement, E. Neville Isdell, the chief executive of Coke, said: “Glaceau has built a great business with high-quality growth, as well as a strong pipeline of innovative products and brands. We envision even faster growth for Glaceau as part of Coca-Cola’s enhanced range of brands for North American customers and consumers.”
“It’s the right play,” said Tom Pirko, president of Bevmark, a consulting firm to the food and beverage industry, including Coke. “When you look at what’s happening with Coke, they can’t innovate their way out. They have to buy their way out.”
In America, soft drinks account for 67 percent of the nonalcoholic beverage business, with bottled water making up 17 percent and other noncarbonated beverages, 16 percent, Beverage Digest said. But in 2006, soft drink volumes declined slightly while bottled water was up 17 percent and other non-carbonated drinks increased 13 percent.