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Replies to post #74701 on DD Support Board and Research Team
08/14/14 3:30 PM
Mr. Atkins,
In response to your email earlier, every single day I have to deal with all it takes to build, not just a brand but a category, a team of personnel over 40 now and a company with over 20 attorneys, protecting our investments, trademarks, and regulators from 100 countries. As much as you may think I am not frugal, you are absolutely wrong. EVERY dime raised or made has gone into our continued growth and needs to grow.
I have told shareholders exactly the same thing for as long as I have been here. I will not jeopardize the growth of what is forming to be a GLOBAL brand and well on its way to hundreds of millions in annual sales for the sake of a depreciated stock value (in which we are greatly undervalued). I have said endlessly our share buy back would progress when the timing was right. Currently we are whole lot closer to the turning point then we are from the starting point. With that being said, things change daily and these daily changes are what has created the delays and extension of that turning point not my intention to do it.
In closing, I cannot be your guide on your intentions, but I can tell you this. We are changing the beverage industry forever with what will be touted as the King of Relaxation, as Red Bull is the king energy industry, and we have done it with just under 2% of the investment. Vitamin Water had over 10 years... This itself, is nothing more than astounding.
\
Brian Weber
Chief Executive Officer
Bebida Beverage Company
Part time NASCAR Driver
"Success un-shared is one's first failure"
www.BeBevCo.com
www.KOMAUNWIND.com
www.Relaxfive.com
(704) 660-0226 Office
(704) 397-7788 Mobile
SKYPE: PotenciaMex
OTC:BBDA.pk
I ended the reply exchange with Mr. Weber with the following reply:
Mr. Weber,
Your response to my email reveals just how completely in denial you are regarding YOUR accountability for the current stock price. You write, "...I will not jeopardize the growth of what is forming to be a GLOBAL brand and well on its way to hundreds of millions in annual sales for the sake of a depreciated stock value (in which we are greatly undervalued)...". Do you understand that YOUR dilutive actions have caused the depreciated stock value and the loss of hundreds of thousands of dollars of shareholder principal?
You also write, "... I have said endlessly our share buy back would progress when the timing was right..." Since you now know what my imminent intentions are, I would think you would understand that THE TIME IS NOW without even a day to spare to buy back shares in a meaningful way. Your delay tactics will no longer work. That strategy has caused nothing but anger in shareholders and we have had enough of your EMPTY promises.
One of the many mistakes you've made as CEO of BeBevCo is that you erroneously believe that "Growth" has priority over the company's Shareholders. Growth is important, but there are several methods a CEO can choose from to garner that growth that DON'T destroy shareholder value. You have neglected to use those options. Anyone with an MBA would've been made aware of those options in their 1st year of school.
You clearly do not know how to run this company and there is a legal price to pay for that reality. An intelligent CEO would NEVER test the wherewithal of a shareholder like myself with the resources to seek justice.
The only reply to my email that would have changed my frame of mind would have been, "Stephen, you are right. Shareholders and Shareholder value are extremely important to me and BeBevCo. I will be announcing our buy back immediately. The time has come to change the way this company capitalizes itself, and it's not going to be at the expense of the shareholders anymore." That, Brian, would be a statement that would save a company rather than allow it to get destroyed in a court of law.
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