I wouldn't call it a lame PR...
Did it lack hype?
Yes. Intentionally.
Did releasing it on Friday 30 minutes before the close kill any chance of a run?
Yes. Intentionally.
SEO is trying to build an oil company here. A real one, and a big one. The last thing we should expect is management catering to the OTC daytrading crowd.
When it dips, I add. This is a 5-10 year hold and if it goes to the levels expected, well, you know. ;-)