Of course I'm being sarcastic because I think a company has responsibility to it's shareholders to respect the money they've invested in the company by NOT doing what they did on Friday. I think any company that deliberately issues a PR designed to cause a sell-off is not the kind of company that deserves my money.
That being said, I don't think they intended a sell-off. I sure hope not. But I still can't explain the extremely poor performance on Friday's PR.