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Friday, January 10, 2014 6:04:19 PM
I agree that the corporate side is fabulous but it also drains resources. The sell is more time consuming since you have to go through numerous decision makers. They also care more about the stability of the company since they want service and a product that will be around as long as they will. Lastly, the corporate market drains profit margins when you use 3rd party sellers making each customer LESS profitable once you obtain a sale.
These factors hurt SFOR a lot. The consumer market is bigger and has les barriers to purchase. Consumers spend $30.00 all the time never knowing where they spent it. If they get more consistent sales from this side then they can sure up their balance sheet and not have to dilute their shares. Getting operationally profitable will allow them to then attack the business market better.
Positive cash flow plays for many business expenses like more software developers and/or better marketers.
Right now I feel SFOR should put some energy into developing their retail market while their 3rd party sellers work on their corporate business.I
Your thoughts?
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