OMG steve. I saw your post that my asking "Is it price?" seemed to you to be a good question. I dug a little and see that Amazon UK pricing of 12.99 pounds Sterling is equal to $20.04 Canadian dollars, yet, the ActiPatch.ca website prices them at $29.95 (or $19.71 USD)
I am certainly not a BIEL expert, but I'm not a fool either, why would Canadians pay almost 50% more? WHat is the true cost to manufacture BIEL's products? My gut tells me that BIEL's pricing strategies are based on the assumption that it is already successful in the retail marketplace!
News flash! BIEL, your products are not selling anywhere on earth, in any significant numbers. Therefor price your goods on an intrductory basis, why not?. If you do not, the customers will continue to walk by your goods and buy Tylenol! Your retailers will continue to sell no product and make no money. Your global distributors, every last one of them, will continue to make no money, on zero sales, zero inventory replenishment and you will continue to bumble along reporting no sales. Steve is right, you are not, you're pricing yourself out of sales, not breaking customer's habits! Currently, you are number 11 on the block behingd the top 10 sellers of drug pain killers, therefor you have to break the ice.
As a user of ActiPatch, and I'm looking at one right now, product and packaging, and a little mark-up, all in, I estimate to cost $3 bucks, tops. I kick myself at not noticing this before and there is not a damn thing I can do about it, as a shareholder. You people have priced your goods as if you are already and accepted, product of choice for millions, world beater. have priced yourself out of being able to say to the customer, "we are a safe, drug-free, no side-effect alternative to pain management and promotion of healing, something Tylenol and its' peers can never do. Try me! No drugs and no side-effects!"
Wade in here good guys, am I crazy?
