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Re: fuente post# 20283

Monday, 03/26/2012 11:39:31 AM

Monday, March 26, 2012 11:39:31 AM

Post# of 334164
I suspect that shopping TV entities in Canada and the UK take a healthy piece of the sales revenues, without up-front money. So? I would make that those deals for a while to get my product line out there.

If BIEL uses an attractive female celebrity who presents the ALLAY story well, give her a piece of the sales, the show gets part of the deal and BIEL builds a 'Brand".

Same for ActiPatch and other products that BIEL receives approval for in Canada and the UK and elsewhere. Even if the company only covers its costs and breaks even, early on, who cares? If the sales come through that medium, word of mouth will create broader interest and momentum and the retailers will soon follow.