Monday, March 26, 2012 11:39:31 AM
If BIEL uses an attractive female celebrity who presents the ALLAY story well, give her a piece of the sales, the show gets part of the deal and BIEL builds a 'Brand".
Same for ActiPatch and other products that BIEL receives approval for in Canada and the UK and elsewhere. Even if the company only covers its costs and breaks even, early on, who cares? If the sales come through that medium, word of mouth will create broader interest and momentum and the retailers will soon follow.
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