Lyric Jeans (LYJN)

[Rustler]

LYJN LAUNCHES THE HEAD-TURNING ELECTRO-SEXUAL COLLECTION

Okay, am I correct in understanding that THIS is the most recent, substantive press release issued by LYJN???

LOS ANGELES, CA (Marketwire - July 19, 2011) Lyric Jeans, Inc. (OTC Markets: LYJN) today announced that Lyric Culture will present its 'Electro-Sexual' collection inspired by the music of iconic Australian rock band INXS with a private fashion show and performance at the Gibson Showroom in Beverly Hills on Thursday, July 21st. Gritty and overtly sexual in style, the designs capture the intense and often controversial nature of the lyrics of Andrew Farriss and the late Michael Hutchence. The 'Electro Sexual' collection of women's apparel and accessories will be unveiled in a runway show inspired by the various women depicted in INXS's songs including the "Suicide Blonde," the "Devil Inside," the "New Sensation," the "Beautiful Girl," and more.

The fashion presentation culminates with a private performance by INXS as a preview to their concert at the Wiltern Theatre the next evening. The event will be attended by celebrity fans as well as music and fashion industry guests. Panda Express, Monster Energy Drink and Vault 29 are the food and beverage sponsors of the event. "INXS exploded onto the scene in the 80s and became one of the most notorious bands in the world for over two decades with music still very relevant today," said Hanna Rochelle, founder of Lyric Culture. "Their songs are filled with colorful imagery and wildly expressive words that are at the core of our designs," she continued. "Lyric Culture perfectly combines poetry with hip clothing, exciting and sexy," said Andrew Farriss of INXS.

Lyric Culture is a music inspired lifestyle brand driven by the song lyrics of legendary artists including Bob Dylan, The Rolling Stones, The Beatles, David Bowie, Michael Jackson and many others. By securing licensing rights from music publishers, this fashion brand creates new revenue streams for songwriters who penned the lyrics now emblazoned across its products. www.LyricCulture.com

With a career spanning 25 extraordinary years, INXS is undoubtedly one of the world's great bands. With more than 30 million records sold worldwide, countless awards from their peers and fans, platinum certifications, multiple Grammy nominations and a history peppered with outstanding achievements, the band are arguably Australia's most successful rock export. www.INXS.com