Lyric Jeans (LYJN)

[99percent]

Thanks for the updates from around the country.
Consider the Lyric Nation collection a onetime deal of 300-400 pieces of jewelry at 1500-2000 stores. Retail priced between $5-$7.

From what I've seen 3/4s of that amount has sold. The rest, some stores are discounting at $3, some aren't. Each store makes their own decisions, and as such, some stores may have had a smaller initial collection but reordered some styles. The stores i've visited had 450-500 pieces originally, I realize some stores may have had less, and that is the reason I use 300-400 for a conservative estimate.

Do the math people. Add in the collections that have been continually restocked at 800 Claire's nationwide, the collections of jewelry and scarves at Nordstrom(several throughout the year) The reorders of the Lennon collection at Bloomingdale's, the collections and reorders at Hard Rock Hotels and hundreds of other boutiques.

You should come up with about $2-3M in revenue. I figure it will take this company $3M in sales to turn a profit. So, the Holiday sales will push this company into profitability.
They will wait until they have clearly established profits to report, and an outlook of profits for the future before they divulge any numbers. They are not quite there yet. But once they turn a profit, look out.

Everything has been on a small scale so far. They've moved onto a larger scale with Claire's and Walmart. Just wait 'til they do it with their clothing!